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Personal Branding for Coaches: Part 2 – Expressing Your Brand
Personal Branding for Coaches If you missed part 1, check it out here: Part 1 – Uncovering Your Brand. It’s important to gain clarity about your brand before you develop your brand communications...
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Build Your Brand, Grow Your Practice: Why All Coaches Need to Be Experts at...
When you think about coaching and the skills required to be a successful coach, the subject of branding is probably not the first thing that comes to mind. Yet proper branding is essential to building...
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Do You Want Your Brand to Be Everything to Everybody?
I’ve known business owners who wanted nothing more than to capture 100 percent of the market. Really? Yes, they thought 100 percent market share equaled success. However, there’s nothing that dilutes a...
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Don’t Tell People Who You Are, Show Them What You Are About
Let me tell you a personal story that demonstrates this important distinction between show and tell. I lead periodic webinars for coaches and have one coming up this month. At Reach, we have several...
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If You Gave Yourself A Title – What Would It Be?
If you were to give yourself a title, what would it be? How would it make you stand out and unique among the hundreds—if not thousands—of other people saying the same thing that you do? Social media,...
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Increase Your Visibility and Credibility : 5 Ways to Build Your Personal Brand
One of the most frequent questions I receive from my business coaching clients is how to stand out from all the others who do what they do. The answer is two-fold. First, even if two people work with...
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5 Reasons Why Personal Branding Is Necessary
When I first read Tom Peters’ article “A Brand Called You” it fueled my passion nine years ago to seek out the training for doing Personal Branding work. It was so invigorating I couldn’t stop learning...
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Is Your Brand, Camera Ready?
Your executive presence, your image, and reputation all make up your personal brand! Add to these, your video brand. I like to say “get comfortable with being uncomfortable “on camera. Why? Because...
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Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes
Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. John Wanamaker, owner of America’s first big department stores, was famous for...
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YOU are the Brand
It’s curious to me why some service professionals don’t realize that their behavior can make or break the reputation of their company’s brand. Driving on vacation recently, we had two interesting...
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